TrueCoach takes 5% of your earnings. Forever.
TrueCoach's plan price looks low — but every payment you process through the platform carries a 5% fee. A coach doing $8,000/month in revenue pays $400/month in fees alone, before touching the plan cost. Kounisou charges 0% and includes scheduling, AI, and GPS that TrueCoach doesn't offer at any price.
At a glance
Three things to know before you decide.
5%
fee on every client payment
TrueCoach takes 5% of all payments processed through the platform, with no cap. The fee compounds as your revenue grows.
$400
extra per month at $8k revenue
A coach earning $8,000/month pays $400/month just in TrueCoach payment fees, before the $57.99 plan price.
0
AI features in TrueCoach
No AI workout generation, no AI meal plans, no food photo analysis — at any price tier.
Feature comparison
Kounisou Growth ($149/mo, 25 clients) vs TrueCoach (20 clients, $57.99/mo)
Client payment fee
AI workout generation
AI meal plans
AI food photo logging
AI weekly client reports
Built-in scheduling / calendar
Session booking page
Video calls (native)
GPS running tracking
Gamification (XP / streaks)
Group chat
Wearable-signal automations
White-label web branding
Exercise library
Free tier
| Feature | Kounisou | TrueCoach |
|---|---|---|
| Client payment fee | 0% via Stripe | 5% of all payments |
| AI workout generation | 30/mo (Growth) | Not available |
| AI meal plans | 15/mo (Growth) | Not available |
| AI food photo logging | 30/day (Growth) | Not available |
| AI weekly client reports | Pro+ | Not available |
| Built-in scheduling / calendar | Included | Not available |
| Session booking page | Included | Not available |
| Video calls (native) | Rolling out now | Not available |
| GPS running tracking | Included | Not available |
| Gamification (XP / streaks) | Included | Not available |
| Group chat | Roadmap | Not available |
| Wearable-signal automations | Pro+ | Not available |
| White-label web branding | Pro+ | Not available |
| Exercise library | 1,000+ (image demos) | 3,000+ (video library) |
| Free tier | 3 clients free | Not available |
Prices and feature availability verified July 2026 from each platform’s public pricing and feature pages. Feature availability verified from vendor documentation.
What you actually pay
A coach with 20 clients generating $8,000/month in coaching revenue, using the platform to process payments. This is a realistic earnings figure for a full-time online coach.
At $8k/mo revenue, TrueCoach's effective cost exceeds Kounisou's by $330+/mo — purely from the 5% payment fee. The gap grows proportionally with revenue. A coach earning $15,000/month would pay $750/month in TrueCoach fees alone.
What users commonly report
Themes from public reviews on Capterra and Trustpilot — no invented quotes, no cherry-picking. These are recurring patterns in the review corpus.
No built-in scheduling
TrueCoach's top complaint across Capterra and Trustpilot: there is no scheduling or calendar feature. Coaches are forced to run a separate tool like Calendly alongside TrueCoach.
No group chat
Coaches who want to run group programs report that TrueCoach's messaging is strictly 1:1, requiring separate tools for group communication.
No AI features
Coaches evaluating AI-assisted coaching tools consistently note TrueCoach has no AI workout generation, no AI meal plans, and no smart analysis features.
No GPS or running tracking
Coaches who work with runners or endurance athletes report TrueCoach has no GPS or running-specific tracking, requiring clients to use a separate platform.
Source: public reviews on Capterra and Trustpilot as of July 2026.
Honest take
When TrueCoach might be a better fit
TrueCoach's exercise video library (3,000+ clips) is genuinely one of the best available — better than ours today. If visual exercise instruction quality is your top priority, you don't process payments through the platform, and you're comfortable running scheduling separately, TrueCoach is a clean, focused product. It also has a strong track record of reliability. The $57.99/mo starting price is real value — provided the 5% fee doesn't apply to your workflow.
Switching from TrueCoach?
Free white-glove migration during beta. The founder personally migrates your client list, programs, and historical data — no spreadsheet wrangling on your end.
Ready to move?
Start free with 3 clients. No credit card. No truecoach add-ons.
Prices and feature availability verified July 2026 from each platform’s public pricing and feature pages.