TrueCoach Payments charges a flat 5% on every client payment.
TrueCoach's plans start at $29.98 a month for 5 clients. If your clients pay through TrueCoach Payments, TrueCoach charges a flat 5% of every invoice — and 5% of refunds. With Kounisou, client payments go straight into your own Stripe account at Stripe's standard rate, and we take nothing. The more you earn, the bigger that difference gets.
At a glance
Three things to know before you decide.
5%
of every client payment
A flat per-transaction fee on the invoice total, including tax — and on refunds — per TrueCoach's help center.
~$160
a month back at $8k revenue
5% of $8,000 is $400. Stripe's standard 2.9% + 30¢ on the same revenue is about $240 — paid to Stripe, not to us.
0
AI features listed
TrueCoach's product pages list no AI program, meal-plan or food-photo features.
Feature comparison
Kounisou Growth ($149/mo, 25 clients) vs TrueCoach (20 clients, $69.98/mo)
Fee on client payments
AI workout generation
AI meal plans
AI food-photo macros
Scheduling and booking page
Video calls
Custom branding
Exercise demos
Free plan
| Feature | Kounisou | TrueCoach |
|---|---|---|
| Fee on client payments | 0% platform fee | 5% per transaction |
| AI workout generation | 30/mo (Growth) | Not listed |
| AI meal plans | 15/mo (Growth) | Not listed |
| AI food-photo macros | 30/day (Growth) | Not listed |
| Scheduling and booking page | Included | Not listed |
| Video calls | 10 hrs/mo Growth · unlimited Pro | Not listed |
| Custom branding | Pro+ (web) | Custom theming |
| Exercise demos | 1,000+ image demos | 3,500+ videos |
| Free plan | 3 clients | Not listed |
TrueCoach details checked against their public pages on 24 September 2026: TrueCoach help center: processing fees, TrueCoach pricing. “Not listed” means we couldn’t find it on those pages. Plans change — check their site before you decide.
What you actually pay
A coach with 20 clients billing $8,000 a month through the platform — a realistic figure for a full-time online coach.
At $8,000 a month TrueCoach costs about $80 more, before a scheduling tool. At $15,000 a month the gap is about $230, because a percentage fee grows with every client you add.
What users commonly report
Themes from public reviews on Capterra and Trustpilot — no invented quotes, no cherry-picking. These are recurring patterns in the review corpus.
No built-in scheduling
A frequent point in TrueCoach reviews on Capterra: coaches run a separate booking tool such as Calendly alongside it.
No AI assistance
Coaches comparing AI-assisted tools note that TrueCoach lists no AI program or meal-plan generation.
Source: public reviews on Capterra and Trustpilot as of July 2026.
Honest take
When TrueCoach might be a better fit
TrueCoach's exercise video library (3,500+ clips) is genuinely better than ours today. If filmed exercise demos are your top priority, you don't take payments through the platform, and you're happy running scheduling separately, TrueCoach is a clean, focused product with a strong reliability record — and at $29.98 for 5 clients it's cheaper to start.
Switching from TrueCoach?
Free white-glove migration during beta. The founder personally migrates your client list, programs, and historical data — no spreadsheet wrangling on your end.
Ready to move?
Start free with 3 clients. No credit card. No truecoach add-ons.
Competitor details checked 24 September 2026. Sources are listed under the comparison table.